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Charlotte Fionda

Charlotte used to live around the corner from The Green Backyard site and has followed GBY activities closely over the years, admiring our work, values, and ethos.

Being passionate about the great outdoors and all things Eco, Charlotte wanted to be involved in a project that promoted both.  So, in July 2020, when there was an opportunity to become a Trustee and Marketing Specialist for the GBY, she volunteered.  Charlotte is an experienced senior marketing professional with over 20 years’ experience in marketing and management positions within a variety of organisations. These include well known consumer brands, new technology start-ups and a national charity.

She believes that now more than ever, it is important to promote urban gardening/food supply in city centres, ensuring people from all walks of life are given the opportunity to gain new skills and learn about sustainability, benefiting the immediate community and ultimately the planet.

Charlotte hopes her wide-ranging marketing experience will bring significant benefits in raising the profile of the GBY and the work we do.